The Avant Guide
What works, why it works and how to do it. Products only where they solve the problem.
Fit · 6 min
How boxer briefs should actually fit
Most men wear underwear a size too tight and call it support.
Fit · 4 min
Trunks versus boxer briefs
Same waist, different leg. Which one depends on your trousers.
Fit · 5 min
Finding the right T-shirt length
Length is the fit problem nobody measures for.
Occasions · 7 min
The modern wedding-guest guide
Dressed up without competing with the groom.
Care · 4 min
Washing premium garments without shrinking them
Thirty degrees, inside out, never the tumble dryer.
Fragrance · 5 min
Choosing fragrance by day, evening and season
One bottle for everything is a compromise. Six small ones are not.
Grooming · 3 min
A simple five-minute grooming routine
Cleanse, moisturise, one product for hair. Done.