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Avant Man fabric against skin, photographed in natural light.

Premium men's daily essentials

Your size.
Your style.
Your routine.

It starts with The Set: a tee, a boxer brief and two pairs of socks in one box, each piece sized to you. Then kept stocked on a schedule you control. Buy once first. Subscribe only when it fits.

Find my size · 30 seconds See The Set · £49

The Set · £49

Four pieces.
One box.

A tee, a boxer brief, a crew sock and an ankle sock, in a white drawer box with a red ribbon to pull it open. One of everything we make — each piece sized to you, not to an average. Three sets: Ink, Chalk, Navy.

See The Set
The Set: a white drawer box with the Avant Man crown and a red ribbon pull, open to show the four pieces in their trays.

A size for each product

Your tee size is rarely your boxer size.

You choose the contents

Not a mystery box. Ever.

You set the schedule

1, 2, 3 or 6 months. Skip any time.

Cancel online

Same number of taps as subscribing.

Essentials

View all
The Boxer Brief, on body, front view. The Boxer Brief3 for £45 Modal blend · anti-roll waistband The Trunk, on body, front view. The Trunk3 for £45 Shorter leg · same comfort build The Crew Sock in Ink, worn. The Crew Sock3 for £24 Combed cotton · linked toe The Trainer Sock, low profile, worn. The Trainer Sock3 for £22 Heel grip · arch support

Avant Rotation

Fit once.
Stay stocked.

Build a Rotation from anything you've tried. Choose products, sizes, quantities and one delivery schedule. Save 10%. Change, skip, pause or cancel online, with a reminder before every charge.

Build Your Rotation
Flat lay of a folded Avant Rotation in its chalk mailer.

The Colour Wardrobe

Choose your colour

Six 3ml eau de parfum sprays. One bottle, six colours, each a mood.

The Avant Guide

All guides
Guide: how boxer briefs should actually fit. Fit How boxer briefs should actually fit Guide: the modern wedding-guest guide. Occasions The modern wedding-guest guide Guide: washing premium garments without shrinking them. Care Washing premium garments without shrinking them

Avant Founding Group

Be first, and shape it.

A small group testing fit, fabric and fragrance before launch. Numbered samples, an honest scorecard, first access to the launch drop.

I'm most interested in

One email when samples are ready. No marketing without a separate opt-in.